About
Celia Ingessons founder story
Why Greeningline? I've always been inspired by nature (and am fortunate enough to grow up in Sweden, close to greenery and water). A large part of my life has been spent traveling for work as a design executive/trend forecaster, often to tropical locales. I began to combine work trips with restorative practices like yoga and meditation to cope with the stress of my nomadic lifestyle. It was during a life-altering stay on one of these trips that Greeningline unfolded.
I realized that something was missing in the overly-saturated womenswear market. There was no athleisure / leisurewear available with a sustainable ethos and a modern aesthetic. A brand and platform for women like me who aspire to live a healthy life, who use organic products, exercise daily and practice mindfulness. Who don't want to add more waste and toxins to the earth or to their bodies, but who are just as demanding about comfort and aesthetics.
I decided to overhaul my fashion career and focus on the future of sustainable design and create an advisory. It wasn't a move to be taken lightly because it meant completely rethinking my design process. I had to slow down and focus on how to “detox” materials, re-discover ancient methods of botanical dying, and combine what I learned with advanced technology.
