Wellthness - health is the new wealth!?

Wellthness, the health and wellness market is growing into a lucrative-industry. Combined with the popularity of athleisure fashion, this growing! consumer attitude of health as the new way of showing wealth with a healthy athletic body and mind, in style made active-wear transition from gym to streets. The future consumers are more interested in spending their money on experiences and health, maybe because they’re unable to afford buying physical goods, but largely due to our social-media-presence, pressure and fake news/media, its a growing trend to prioritize health, travel and happiness, with wellthness as the new personal focus. Overall, both sexes agreed that a balanced life doing what you love, looking after yourself and spending time with your loved ones are their future goals.

So is being healthy the new definition of status and success?

Status symbols haven’t gone away, but the way value is conveyed has shifted, it is less about demonstrating spending power and more about signaling insider knowledge and showing the world that you are multifaceted, responsible, cultured and interesting. Wealth is conveyed and justified by demonstrating personal virtue and self-purification. This isn’t just about being a socially-conscious-consumer, it’s also about bettering all aspects of the self – optimizing your sleep patterns with meditationapps and an expensive mattress, showing how valued and in-demand you are at work, eating organic and local produce. It’s also making your leisure time productive, whether it’s at a well-being retreat to work on your body or cultivating your mind by listening to a podcast. Conveying status for the wellthness elite it is a full-time job, and can be a lucrative business, look at Gweneth Paltrow with the Goop Lab.